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肇源农场稻米的营销思考
王健男
0
(黑龙江八一农垦大学经济管理学院)
摘要:
肇源农场的自然禀赋,让肇源农场的稻米不仅口感好有营养,而且绿色、有机。然而,好产品并没有变为好商品,优质的稻米却卖不上优价,这一实例启示我们“种得好”还要“卖的好”,如何灵活营销,本文将针对肇源农场的实际情况,提出营销相关的合理化建议。
关键词:  
DOI:
投稿时间:2019-03-19修订日期:2019-03-19
基金项目:
Marketing thinking of Zhaoyuan Farm rice
()
Abstract:
The natural endowment of zhaoyuan farm makes the rice of zhaoyuan farm not only taste good and nutritious, but also green and organic. However, a good product does not become a good commodity, high quality rice is not sold at a good price, this example inspired us to "grow well" but also "sell well", how to flexible marketing, this paper will be targeted at the actual situation of zhaoyuan farm, put forward marketing related rationalization Suggestions.
Key words:  Zhaoyuan farm  Rice  marketing

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