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龙口市葡萄产业发展模式AB-SWOT分析与对策
雷杰,林立杰,孙琦,姜蕾
0
()
摘要:
近年来,龙口市葡萄产业面临新的机遇和挑战,该文基于SWOT战略分析,针对研究对象,加入全新的"Abdication(放弃)"和"Boards(木板结构)"2个维度,形成AB-SWOT分析法,对龙口市葡萄产业进行更大范围的战略分析。并提出重新整合葡萄产业,开展品牌化战略目标导入市场,增强行业竞争力和可持续发展能力。
关键词:  葡萄产业  AB-SWOT分析  对策  山东龙口
DOI:
基金项目:烟台大学大学生科技创新项目
AB-SWOT Analysis and Countermeasures of Grape Industry Mode in Longkou City
LEI Jie,LIN Li-jie,SUN Qi,JIANG Lei
()
Abstract:
In recent years,there are some opportunities and threatens for the grape industry in Longkou.Based on the strategic-analysis tool SWOT,in view of the research object to create a new AB-SWOT method to analysis the grape industry in Longkou in a broader scope.And put forward area integration grape industry,carry out the brand strategic objectives into market,to strengthen the industry competitiveness and sustainable development ability.
Key words:  grape industry  AB-SWOT analysis  countermeasures  Longkou Shandong

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