| 摘要: |
| 近年来,龙口市葡萄产业面临新的机遇和挑战,该文基于SWOT战略分析,针对研究对象,加入全新的"Abdication(放弃)"和"Boards(木板结构)"2个维度,形成AB-SWOT分析法,对龙口市葡萄产业进行更大范围的战略分析。并提出重新整合葡萄产业,开展品牌化战略目标导入市场,增强行业竞争力和可持续发展能力。 |
| 关键词: 葡萄产业 AB-SWOT分析 对策 山东龙口 |
| DOI： |
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| 基金项目:烟台大学大学生科技创新项目 |
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| AB-SWOT Analysis and Countermeasures of Grape Industry Mode in Longkou City |
| LEI Jie,LIN Li-jie,SUN Qi,JIANG Lei |
| () |
| Abstract: |
| In recent years,there are some opportunities and threatens for the grape industry in Longkou.Based on the strategic-analysis tool SWOT,in view of the research object to create a new AB-SWOT method to analysis the grape industry in Longkou in a broader scope.And put forward area integration grape industry,carry out the brand strategic objectives into market,to strengthen the industry competitiveness and sustainable development ability. |
| Key words: grape industry AB-SWOT analysis countermeasures Longkou Shandong |